Nws tsis pub leejtwg paub hais tias cov khoom noj khoom haus yog qhov muab khaws cia ua ke . Raws li Mary Hendrickson, tus xib fwb ntawm cov khoom noj khoom haus thiab kev ua liaj ua teb nyob rau hauv University of Missouri-Columbia, tsuas yog 20 leej tau noj ib nrab ntawm cov nyuj nyob hauv Teb Chaws Asmeskas thiab muaj kev sib txuas ncaj qha rau plaub lub tuam txhab ua haujlwm uas tswj 81 feem pua ntawm cov nqaij nyug ua. Hla kev ua lag luam sub-sectors xws li kev tsim thiab cov khw muag khoom, cov neeg ua lag luam tseem ceeb muaj cov chains.
Xyoo 2001, lub tsib loj tshaj plaws nyob hauv Teb Chaws Asmeskas supermarket chains tau tshaj 40 feem pua ntawm cov khw muag khoom muag, raws li Hendrickson. Mega-mergers ntawm cov tuam txhab lag luam tawm cov neeg tau txais kev lag luam thiab cov kev xaiv tsis zoo, thaum cov neeg ua liaj ua teb tsis tuaj yeem tuaj yeem sib ntaus tsis tau cov nqi zog ntawm cov neeg muag khoom.
Lub Federal Trade Commission (FTC) tsis ntev los no tau xaj xaj tawm tsam Sysco noj ntawm Teb Chaws Asmeskas Cov Khoom Noj, tab tom pom tias qhov kev hloov no yuav ua rau lub tuam txhab tswj hwm kev tiv thaiv ntawm 75 feem pua ntawm cov kev lag luam noj haus, uas yog khoom noj khoom haus hauv Teb Chaws Asmeskas. "Lub koom haum kev sib koom tes no yuav tshem tawm kev sib txeeb hauv kev lag luam thiab tsim kom muaj kev lag luam thoob plaws hauv lub teb chaws," said Debbie Feinstein, Director of FTC's Bureau of Competition. "Cov neeg tau txais kev pab thoob plaws lub teb chaws, thiab cov lag luam uas pab lawv tau txais txiaj ntsim los ntawm kev sib tw noj qab haus huv ntawm Sysco thiab Teb Chaws Asmeskas Zaub Mov, seb lawv noj mov hauv tsev noj mov, tsev so, lossis tsev kho mob." Ib qho kev hais plaub yuav pib rau lub Xya hli ntuj 21, 2015.
Heinz tshaj tawm rau lub Peb Hlis 25, 2015, hais tias lub tuam txhab yuav yuav Kraft Cov Khoom Noj Hauv Teb Chaws Asmeskas $ 45 billion mega-merger. Lub consolidation ntawm cov tuam txhab uas muag rau hauv Kraft Heinz yuav tsim North America tus thib peb cov zaub mov loj tshaj plaws, topped tsuas yog los ntawm Nestle thiab PepsiCo. Kev muag khoom ntawm ob lub tuam txhab tau poob, vim hloov cov neeg nyiam kev noj qab haus huv rau cov zaub mov zoo.
Thaum cov laug cam ntawm ob lub tuam txhab sawv daws pom zoo tso cai, tus merger tseem yuav tau kom dhau los shareholders thiab tsoomfwv cov koom haum tiv thaiv kev ua ntej ua ntej kaw.
Nws tseem tsis tau paub tseeb tias FTC yuav ua ntawv nplua tawm tsam Kraft Heinz. "Tsuas yog qhov loj xwb tsis yog qhov txhaum cai ntawm kev ua phem," said Gomes-Casseres, ib tug xib fwb hauv Brandeis International Business School hauv Boston. "Qhov ob yog tsis nyob rau hauv tib lub khw, dhau li ua tiav cov khoom noj khoom haus ... Kuv tsis xav tias cov nqi ntawm cov roj ntsha nce mus." Lwm tus xav tias cov koom ua ke yuav ua rau muaj nqi ntau dua rau cov neeg siv, vim yog cov zom cov zaub mov thiab khw muag khoom. "Tag nrho cov khoom noj khoom haus-chaw koom ua ke [neeg yuav khoom] qhov kev xav tsis zoo. Lawv xav tau, 'Huag gosh, saib tag nrho cov hom,' "said Diana Moss, tus thawj coj ntawm lub koom haum American Antitrust Institute. "Tab sis dab tsi tus neeg siv khoom siv tsis pom yog cov me thiab me me ntawm cov lag luam tswj cov hom."
Lwm cov ntawv loj loj pib tsis suav nrog Hershey tus tshaaj ntawm Krave Pure Foods, JM Smucker's Meow Mix, thiab Tyson Foods 'takeover ntawm Hillshire Hom. Cov thawj coj ntawm lub lag luam 3G, uas tau sib cog lus ntawm Kraft Heinz deal, yog tshaj tawm tias yog xav pom Campbell Soup Co thiab PepsiCo rau takeover.
3G kuj yog cov qhauj ntiag tug ntawm qab Burger King tus tshaaj ntawm Tim Horton tus. Raws li neeg qhuas investor Warren Buffet, "cov hais mav no muaj thoob ntiaj teb ambitions."
Ib qho koom ua ke los yog kev tshuam sab nraud tsis yog tib txoj kev ntawm kev tswj cov neeg tswj nyob rau hauv cov zaub mov. Coco-Cola tau muag khoom ntawm Green Mountain Coffee Roasting (GMCR), uas yog npaj siab los nthuav cov Keurig cov khoom thoob ntiaj teb. Los ntawm maj mam nce nws feem ntawm Tshuag nyob rau hauv lub tuam txhab, Coca-Cola nce nws ceg txheem ntseeg nyob rau hauv kev vam meej ntawm GMCR thiab yuav npaj rau ib qho kev tshwm sim sij hawm.
Cov npe hu ua Organic brands tau koom nrog tib lub lag luam.
Thaum lub Cuaj Hli Ntuj xyoo 2014, General Mills tau txais Annie Lub Homegrown, zoo tshaj plaws rau nws cov organic zaub thiab cheese, rau US $ 820 lab nyiaj. Phil Phil Howard, ib tug xibfwb Associate Professor hauv Michigan State, khaws cov lus ntawm "leej twg muaj organic," luam tawm cov kab kos duab uas qhia txog kev lag luam. "Cov neeg tau txais kev noj haus uas xav tau cov tuam txhab muag khoom noj khoom haus uas ntim ntau ntawm cov khoom qub uas yuav tsum ua kom zoo los nrhiav cov khoom tawm ntawm cov tuam txhab tsis muag khoom," Howard advises. "Muab qhov tsis tshua twv ua si lawv yog cov sib tw, cov neeg ua haujlwm ywj siab hauv nruab nrog cev tsis muaj kev sib txawv kom tsis muaj kev txhawb nqa."
Muaj qee yam uas muaj kev tiv thaiv kev cai muaj nyob. Los ntawm dominating kev ua lag luam, ib qho chaw ntawm cov tuam txhab muaj peev xwm tswj cov nqi thiab nyem tawm cov khoom me me. Yuav kom muaj kev sib tw nyob hauv ib qho chaw ntawm cov neeg koom ua ke, txawm tias cov lag luam loj tshaj plaws yuav tsum yog tas li mus rau hauv kev lag luam los ntawm cov neeg ua lag luam. Mega-corporations hauv kev lag luam khoom noj khoom haus kuj muaj peev xwm sib cav sib ceg thoob ntiaj teb kev lag luam, txo cov zaub mov hauv zos thiab lub regional.
Kev yuav los ntawm cov tuam txhab hauv cheeb tsam thiab cov cheeb tsam yog qhov tseem ceeb rau cov lag luam me, thiab nug cov tsev ua haujlwm yuav zoo li qub tuaj yeem nce lub hwj chim ntawm cov neeg tau txais kev pab uas ntseeg tiag tiag cov kev sib tw thiab cov khoom noj khoom haus rau kev noj haus. Kev Kho Mob Uas Tsis Ua Teeb Meem Ua haujlwm los txhim kho lub zos cov kev pab hauv cov tsev kho mob thiab nrhiav cov lus teb los ntawm cov neeg tau txais kev pab kho mob. Kev Noj Zaub Mov Ntawm Koom Haum Muaj Kev Tshawb Fawb yog qhib lub lag luam tshem tawm cov neeg ua zaub mov noj hauv tsev kawm ntawv qib siab thiab tsev kawm ntawv qib siab, hais txog qhov tseem ceeb ntawm lub zos thiab cheeb tsam yuav khoom siv rau cov kev pabcuam pheej yig. Lub Teb Chaws Hauv Tebchaws rau Tsev Kawm Ntawv Lub Tsev Kawm Ntawv yog sib txuas rau tsev kawm ntawv cov pluas su rau cov chaw ua liaj ua teb, txiav tawm cov neeg muag khoom noj thiab cov chaw ua zaub mov. Nws tseem ceeb heev los txhawb cov kev pabcuam hauv zos thiab thaj chaw hauv no thiab nug cov tsev kawm ntawv thiab cov tsev kawm ntawv kom zoo li qub.