Lululemon Athletica tau tsim nyob rau hauv 1998 thiab qhib lawv cov thawj khw hauv Vancouver, Canada hauv 2000. Founder Chip Wilson coj nws cov kev kawm nrog high-tech fabrics, gleaned los tsim cov iav rau nthwv dej, skateboarding, thiab snowboarding, mus rau yoga-hnav khw. Qhov tseeb, Lululemon tau ua ntau yam los tsim qhov lag luam thiab cov duab tsis yog lub tswv yim ntawm tshwj xeeb yoga apparel tab sis kuj lub tswvyim ntawm atheleisure khaub ncaws.
Lub tuam txhab tau loj hlob zuj zus, thoob plaws thoob Canada thiab Tebchaws Asmeskas thiab hauv cov nroog loj hauv Australia, Asia, thiab Europe.
Lub Cult ntawm Lulu
Lululemon tau sib zog ua hauj lwm kom muab lawv cov khw muag khoom noj rau hauv lub zos yoga los ntawm cov chav kawm dawb thiab lwm yam yoga xwm txheej. Txhua lub khw kuj muaj ib co "ambassadors," yoga xib fwb qhia ntawv hauv zos thiab lwm tus neeg qhia kev txhawb zog uas txhawb nqa lub npe los ntawm kev zoo nyob hauv zos hauv Lululemon. Tab sis Lululemon's cult-like nram qab no los ntawm qhov hauv pem teb: ntau yoginis ntseeg tias lub tuam txhab lub ris, los ntawm kev sib txuas ntawm cov ntaub (tus mysterious luon), ntse txiav, thiab Lulu juju, yog cov feem ntau flattering rau lawv cov posteriors, pab hauv qhov kev nthuav qhia ntawm cov coveted coveted "yoga taub qab." Ua lwm yam lus, lawv ua kom koj lub taub qab zoo.
Zoo Yoga Butts = Cov nyiaj thiab Cov Xees
Lub taub roj hmab tsis tuaj yeem pheej yig: ib nkawm Lululemon lub npe ris, nrog rau cov khau raj plawg thiab lub yoga legacy legging, Wonder Under, nplhaib hauv $ 98.
Lululemon pioneered lub tswv yim ntawm tus hwm yoga pant thiab thawb nqe tus nqi kom raws li. Muab Lululemon's crossover hais txog kev ua neej raws li kev ua neej (Lulu outfits tau hloov cov sweat siab kawg li qhov mus-mus ua lag luam / khoom noj khoom haus / tsev kawm ntawv tos txais hauv cov zej zog cov neeg zej zog), nws tsis xav tias Lululemon yeej hloov nyiaj, txawm tias nyob hauv lean nyiaj lub sijhawm.
Tsis Muaj Kev Sib Tham
Lululemon tau tshaj tawm xov xwm ob peb zaug xyoo dhau los vim li cas lawv cov nyiaj tau los. Hauv xyoo 2007, ib tsab xov xwm hauv New York Times qhia tias kev tshawb xyuas pom tias cov ris tsho rau lub tuam txhab tau tshaj tawm raws li kev ua los ntawm seaweed tsis muaj ib yam ntawm cov zaub mov uas koj yuav nquag pom hauv seaweed.
Xyoo 2011, lub tuam txhab teeb meem tawm tsam dua los ntawm emblazoning lawv cov hnab yuav khoom nrog ib tug slogan ("Leej twg yog John Galt?") Tawm ntawm objectivist sau Aas Rand phau ntawv. Tsis ntev tom qab no cov tswv yim tawm tswv yim los ntawm ntau tus neeg muas zaub los ua disillusioned nrog lub hom, founder Chip Wilson resigned li CEO.
Nyob rau xyoo 2013, Lulu tau tshaj tawm hauv xov xwm rau qhov yuam kev uas ua rau lawv cov ris hnav ris tsho pom-thaum los ntawm tus neeg hnav khoov duav dhau (raws li koj ua rau hauv siab muag txojkev txog ib vam npaug ntawm ib chav kawm yoga). Thaum cov neeg tuaj yeem pib yws tias qhov khoom zoo ntawd kuj tsis zoo, xws li ntau pilling thiab thinning, nti Wilson, uas yog tus thawj tswj hwm ntawm pawg thawj tswj hwm, rov qab los qhia rau peb tias qhov teeb meem tsis nrog lub ris, tab sis nrog qee qhov poj niam tus ncej. Tshwj xeeb, qee tus poj niam tus caj dab loj.
Txawm hais tias txhua yam ntawm cov gaffes tau tshwm sim los ntawm ib co backlash, lub tuam txhab tau qhia zoo tshaj plaws resilience, rov qab los txawm tias nyob rau hauv lub ntsej muag ntawm nce kev sib tw nyob rau hauv lub lag luam nws pab tsim.
Mus txuas ntxiv kom nrug nws tus kheej los ntawm Wilson, uas rov qab los ntawm pawg thawj coj saib rau xyoo 2015, tsis raug mob. Lululemon tau txuas ntxiv mus nthuav tawm rau hauv kev lag luam tshiab, qhib cov khw muag khoom noj uas tsom rau nws cov menswear thiab tsim Ivivva, ib txoj kab rau cov menyuam ntxhais.